Ok so I know that I already wrote about the Fender's Farm maze in my last blog post, but I found a really great PR tool that they are using that I had not noticed before. They took really scary video footage of their maze and uploaded it on Youtube. Youtube is such an awesome tool because it is free and it is seen by people all over the world. The video they made is really creepy and it continually promotes their website and contact information. I think this is so much more effective than a flier because it gives people a visual of what to look forward to and I think it instills excitment.
You can view the Fender's Farm promo video at http://www.youtube.com/watch?v=iqTBszS1C4k
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