I found an interesting article on Yahoo the other day talking about Coke's Christmas cans. Every year coke does a seasonal can for the holidays. This year they are contributing to a really good cause that is working to help the polar bears in the arctic. In honor of this cause, Coke decided to make their seasonal can white to reflect the arctic and polar bears.Consumers basically had a fit about this change. On a PR outlook, this probably wasn't a great move. People are used to the traditional red can and they associate Coke with that color. I can see where people could unfortunately get the white cans confused with the silver Diet Coke cans.
However on a personal level, I think this craze is ridiculous. I mean really people? You seriously think that the Coke taste differently depending on what color can it is in? I feel like some of the complaints are quite petty and people should look at what these cans stand for and what they represent.
Article:
http://finance.yahoo.com/news/a-frosty-reception-for-coca-cola-s-white-christmas-cans.html
