So as a broke college kid, I have made many journeys to the popular fast food chain Taco Bell. A few years ago when the Mir space station was coming back into the Earth's atmosphere, Taco Bell put a huge target in the middle of the ocean and announced that if Mir hit their target, every person in the United Stated would receive a free taco.
I think that this was an absolutely brilliant PR strategy. They put their logo in the middle of the ocean! They received attention from people not just in the U.S., but also in several other countries as well. Also, people love free food, so people would come in for that free taco if it were to happen. However, it would end up making Taco Bell a lot of money because I would say that most people would get their taco and then order other food as well because it usually takes more than one of their tacos to fill a person up. I think this was such a creative idea and it probably wasn't very expensive to do It really got their name and their logo out there to be recognixed by people all over the entire world! Kudos to Taco Bell for "thinking outside the box"!Picture found at...
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